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New Initiative Uses Quinceañeras to Increase Latino Voter Turnout in Texas

Poder Quince was launched as a direct response to the shifting Texas demographics and political climate. Overall voter turnout surged in Texas during the 2018 midterms, especially in counties with high concentrations of Latinos. This quinceañera campaign is indicative of the broader shift happening in Texas.

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Can quinceañeras boost Latino voter turnout in Texas?

Now quinceañeras — the coming-of-age celebrations when young women turn 15 — may help boost Texas Latino voter turnout. A campaign launched this week by the nonprofit Jolt Initiative will soon make it possible for quinceañera guests to register to vote at those celebrations

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Can quinceañeras boost Latino voter turnout in Texas?

Now quinceañeras – the coming-of-age celebrations when young women turn 15 – may help boost Texas Latino voter turnout. A campaign launched this week by the nonprofit Jolt Initiative will soon make it possible for quinceañera guests to register to vote at those celebrations.

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Some Texas Teens Are About To Get Very Political At Their Quinces and Here’s Why

We all know how many people show up to quinceañeras, so this campaign has the potential to reach tens of thousands of Latinos. In addition to getting Latinos registered to vote, Jolt will also inform them about potential candidates and policies that are affecting the community.

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Texas Group Will Register Latinos to Vote at Quinceañeras

If you’re wondering what a civically-minded quinceañera will look like, here’s what Jolt Initiative will bring to your party. “Poder Quince/Quince Power participants will receive a free photo booth at their event, free Snapchat filters geotagged to their venue and — for one lucky winner — a celebrity guest appearance,” and of course, voter registration cards.

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Group launches effort to make Latina quinceañeras a voter engagement event

The Texas electorate in 2020 will be the youngest and most Latino pool of voters ever. Half of the young people turning 18 now are Hispanic and 95 percent of young Latinos in the state are U.S. citizens — meaning they have the right to vote.

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Texas quinceañeras to offer voter registration at their coming of age parties

A Texas-based nonprofit is aiming to bolster the Latino vote by offering young women the opportunity to hold voter registration booths at their quinceañeras. And they already have their first parties booked. 

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The Shocking Way Quinceañeras in Texas Are Helping With Voter Registration

Poder Quince/Quince Power is Jolt Initiative's innovative solution to increase Latinx votership in a state where the demographic will soon represent the majority, but those casting votes in political elections don't reflect that. 

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The Shocking Way Quinceañeras in Texas Are Helping With Voter Registration

This latest campaign aims to change the political mindset of young Latinas so that they prioritize voting and civic involvement once they are of age. In doing so, they encourage their families and friends to vote also, thereby increasing Latinx votership in local, state, and national elections.

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If you want to register Hispanic voters, go to a quinceañera

Advocacy group Jolt Initiative is trying to convince Texan teens to throw civic-duty-themed quinces, as the traditional parties for 15-year-old girls are called for short. The birthday girl—with her parents’ permission—commits to put in a plug for voting… and allow Jolt to register voters during the party.

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Can quinceaneras boost Latino voter turnout in Texas?

With an estimated 50,000 quinceaneras taking place in Texas annually, according to Jolt, the group aims to register 5,000 people to vote in the first eight months of the campaign. Jolt's game plan? Attending 15 quinceaneras a week in Austin, Dallas and Houston.

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Texas quinceañeras to offer voter registration at their coming of age parties

"Making these young people aware that they're 15 now but three years after that they'll be 18 and then they'll have the power to choose who is making the laws, who is the president of the United States, just really focusing on the fact that they have the power to change what Texas looks like and really ensure that our community is protected."

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Una iniciativa para reclutar futuros votantes latinos

Pensando en las elecciones presidenciales de 2020, activistas trabajan para registrar nuevos electores en las fiestas de quince de la comunidad hispana.



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Buscan aumentar el voto de los latinos en Texas a través de las quinceañeras

Poder Quince es una campaña dirigida a influir en la “participación ciudadana para ayudar a galvanizar a los votantes latinos y construir una cultura de votación arraigado en el poder de las tradiciones latinas”.

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Can quinceaneras boost Latino voter turnout in Texas?

Adding voter registration to the festivities, she said, can change how Latino families talk about voting. "It's not just about registering to vote but to get (young Latina women) to see their own power," Tzintzun Ramirez said.

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This campaign seeks to turn the traditional quinceañera celebration into a voter registration event

A campaign out of Texas wants to take a coming-of-age tradition and harness it into political power. Jolt Initiative’s Poder Quince/Quince Power effort seeks to turnquinceañeras, traditional celebrations marking a young Latina’s 15th birthday, into a voter registration event where new voters can be reached.